Marketing & Business Development for Care Companies

Do you have an ambulatory care service or inpatient nursing home and you see yourself as a visionary company? Do you work in the context of an increasingly digital world of care (nursing) and would like to take a new path to align yourself to your target groups, or to position yourself in a new way?

I develop ideas with you for the future orientation of your company and to create suitable business and marketing concepts. Another part of my Marketing & Business Development for Care Companies service is to determine your target groups and show you how you can reach them.

As a trained nurse, I have medical knowledge, as well as an understanding of the processes in both ambulatory and inpatient care facilities. As an employee in the healthcare field, I know how the players operate, and what needs to be observed. Added to this is my experience in union work. In this position, I was the contact for my colleagues from the federal agencies for all questions, as well as the negotiator for the union at the federal level.

I also find it very easy to understand and "get a feel for the customers." As an employee in an ambulatory care service, I know how the "basics" work, how the customers behave, and what is important to them. 

In my mid-30s, I am also in the target group that will, in the future, be decisive for the selection of nursing homes for their parents. 

Additionally, I have extensive knowledge of social media: I run a successful YouTube channel, among other things, in the healthcare sector. I have built this up independently, and it is very popular with users, who have shown great appreciation for its contents. This can be of significant interest in the field of Marketing & Business Development for Care Companies. Perhaps it is useful to create more than just a flyer or a simple website for your nursing home or your ambulatory care service.

I also have many contacts – including international – in the area of healthcare startups. Perhaps there are exciting projects you'd like to accomplish.

My product portfolio, "Marketing & Business Development for Care Companies," includes for you:

  • Concepts for attracting new customer groups: development of target group analyses, strategies for reaching new customer groups, as well as an operational plan for implementation, including social media activities such as YouTube videos, Instagram.
  • Considerations for eCare solutions and possible project participation.
  • Participation in conventions, lectures on various topics.


Do you have questions or would you like to know more about me? We can Skype, connect via telephone, or get together for a meeting – whichever way suits you best.